Programmatic Risks Remain

By July 13, 2022 July 27th, 2022 Ad Fraud, Media Transparency, Programmatic Buying

Flying BlindIf you’re an advertiser spending more and more of your ad budget on programmatic media should you be concerned? Consider one of the findings from the 2020 ISBA/ PWC study, which uncovered a “black hole at the heart of the advertising supply chain – 15% of spend, a figure amounting to £2.6 billion (approximately $3.1bn) could not be tracked. It could not be attributed to any parties in the supply chain, and therefore was missing, vanished into nothingness” Read More 

Author Cliff Campeau

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