Programmatic Buying

Transparency. All Talk, No Action?

By Programmatic Buying, Media Transparency No Comments

Excellent piece in AdExchanger on the talk around transparency and change in digital advertising. The author’s perspective accurately captures the state of affairs regarding transparency, particularly as it relates to programmatic media: “…the open programmatic marketplace is not where serious advertisers and agencies buy ads, nor where reputable media owners sell their inventory.” As Mr. De Zanche aptly states: “effective outcomes cannot be achieved if only pockets of the industry are embracing change.” Read More