Ad Agency Financial Challenges Require a Balanced Approach

By July 13, 2022 July 27th, 2022 Advertising Agencies

ad agencyA recent article from The Drum, a UK based trade publication, raises interesting questions being faced by agencies as they look to the future.

Importantly, balancing the need to attract, develop and retain talent with the pursuit of their organization’s financial goals. It is the author’s belief that the pressure to reduce costs is being felt primarily at the networked agencies.

If accurate, the holding companies may need to get serious about consolidating their agency brands, reducing duplicative resources, trimming overhead and investing in front line employees that are responsible for servicing clients and doing the work Read More 

Author Cliff Campeau

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