Can Advertisers Insulate Themselves from CTV Ad Fraud?

By July 14, 2022 July 27th, 2022 Ad Fraud, Media

fraudInteresting article on CTV, open auctions, DSPs and ad fraud.

From an advertisers perspective the story sounds all too familiar; “it’s not uncommon for fraud and frequency issues to prevail. Ads may be shown in undesirable surroundings, to fake viewers in misrepresented inventory, or to the same audience on repeat.” Yet CTV is the fastest growing sector of the digital ad market.

Perhaps advertisers should take a more cautious approach, tamping down spend levels until issues such as fraud, server side ad insertion and measurement can be addressedRead More

Author Cliff Campeau

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