Marketing Accountability

Misdirected Programmatic Ads: Activity Went Undetected

By Advertisers, Brand Safety, Marketing Accountability, Programmatic Buying No Comments

fraudsterAdvertisers are paying agency fees and commissions, transaction fees, technology and data fees to several intermediaries to optimize their media spend and protect the integrity of their brands… So who’s looking out for the advertiser? Check out this article from Campaign US to learn more about the risks to programmatic advertisers ... Read More