How Will Generative AI Impact Client/ Agency Relationships?

This article from DigiDay provides a glimpse into the future impact of generative AI on the ad industry: “Pencil’s ads are produced 10 times faster, deliver twice the performance, and cost 30 to 50 percent less.” While it remains to be seen what the impact will ultimately be on agency service delivery and remuneration, changes will be forthcoming Read More

Author Cliff Campeau

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