4A’s Position on Payment Terms

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4A'sAdvertisers should never expect an agency to cover media costs or other third-party expenses. Payment terms should ensure that an advertisers funds are on-hand at the agency to satisfy all third-party vendor payment obligations in a timely manner. Further, there are two aspects to the payment terms discussion:

  1. When the advertiser pays the agency.
  2. When the agency is to pay third-party vendors.

These payment terms should be discussed, agreed to, and incorporated into the client-agency agreement Read More