Privacy Policy

Advertising Audit & Risk Management (“AARM”) is committed to respecting and safeguarding your privacy. Your private information will be regarded with the utmost respect and will never be sold or rented to a third party. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. This Privacy Policy is accessible through our website and is supplied to all AARM staff.

Last Revision: May 25, 2018

Our website business objective is to deliver content that provides company background and informs you of the benefits of our products and services. We will at times request personal information in order to provide you with relevant content, fulfill your specific requests and enhance your experience across our website. The information collected and how it is used may vary across the site. This privacy policy is our method of informing you how we collect information, what we collect it for, and what choices you may have.


AARM’s privacy policy has been crafted to address concerns that you may have regarding how your Personally Identifiable Information is being used online. U.S. privacy law and information security describes “Personally Identifiable Information” as information that can be used on its own, or with other data to identify, contact or locate an individual or to identify an individual in context.

Please read our updated privacy policy carefully to gain an understanding of how we collect, use, protect and otherwise handle your personally identifiable information in accordance with our website and blog.

AARM provides access to this website, our Marketing Math™ blog and the content that are on them for use by its clients, prospects and visitors. We understand the importance of your personal privacy. As such, the information contained within our Privacy Policy is designed to further your understanding of our practices and procedures in this area. That includes informing you of what personally identifiable and non-personally identifiable information we may collect, how we collect and potentially use that personally identifiable information, and how you may control your personally identifiable information.

By using our website and blog, you agree to the terms of this Privacy Policy. Any dispute that may arise over privacy will be subject to this Privacy Policy and applicable laws and regulations. This Privacy Policy applies only to this website located at and our Marketing Math™ blog located at


When downloading content or registering on our site you may be asked to enter your name, email address, phone number or other details to enhance your experience and to help us satisfy your requests.

We collect information from you when you subscribe to our newsletter, fill out a form or enter information on our site, including when you:

  • Ask us to contact you.
  • Fill out a form on the site.
  • Subscribe to our newsletter.


We may use the information we collect from you in the following ways:

  • To improve our website in order to better serve you.
  • To send periodic emails regarding other content downloads or services we offer.


We may collect, store, and share personally identifiable information about you that you voluntarily submit to us. Such information may include your name, email address, phone number, physical address, company name, and other similar information that could potentially be used to identify you. This includes any information submitted to us through our newsletter sign-up form on our home page or the contact form on our “Contact Us” page or any other forms used to download information or otherwise inquire about our services.

We may also collect general, internet-user information that uniquely identifies the user, such as your IP address or other information that identifies the computer, mobile device, tablet, or another device you use to access this website.

Please note that we do not rent, sell, or share personally identifiable information with non-affiliated companies or individuals. We will share personally identifiable information as required by courts, administrative agencies, or otherwise required by law, and to the extent necessary to permit us to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, the rules or policies of this website, the rights of third parties, or to investigate any suspected conduct which AARM deems improper.

To the extent that this website contains links to websites maintained by third parties, the privacy practices of those third parties will govern the use of your information. AARM is not responsible for the privacy practices of third parties.

As of the effective date of this Policy, we use the following third-parties to host or otherwise process the data collected by us:


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. See more at

Users can set preferences for how Google advertises to them by using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

AARM, along with third-party vendors, such as Google, may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Google Analytics Suite


AARM is concerned with the security of the personal data we collect and has put in place reasonable measures to prevent unauthorized access to that information. These measures include policies, procedures, and technical elements relating to data access controls. AARM uses standard security protocols and mechanisms to exchange the transmission of sensitive data. While we make every effort to ensure the security and integrity of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information.


Yes, we may from time-to-time. Cookies are small files that a site or its service provider transfers to a visitor’s computer’s hard drive through a web browser that enables the site’s or service provider’s systems to recognize that browser and capture and remember certain information.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings, using your computer. For further information about cookies, including how to change your browser settings, please visit

If you turn cookies off, some features on this site will be disabled. Some of the features that make your site experience more efficient may not function properly, including remembering your contact information for future downloads.


Please contact to inquire about these and other data concerns.

In the course of our services or as you submit to us through our website, we may collect personally identifiable information about you. We are committed to ensuring the privacy and protection of your personally identifiable information, and to ensure that control over your personal data remains in your hands. As such you may request that we:

  • Provide a copy of any information we have collected about you or that you have provided to us
  • Request that we delete any of your personal information
  • Request that we correct or otherwise amend your personal information

To the extent that you have previously consented to our processing of your personal information, you may later withdraw that consent. We will not retain your data for any longer than is reasonably necessary to achieve the purposes for which it was provided.

If you provided us your personal information through one of the forms on our website, we will generally only use that information with your explicit consent and in furtherance of our legitimate interests, which include sending you responsible marketing of and communications about our services, assessing your career inquiries and ensuring that your data and our systems are secure.

If you provided us your personal information in connection with a contract for our services, we will use that information to provide you services under that contract and in accordance with the terms of that contract. We may also continue to use that information in furtherance of our legitimate interests, which include sending you responsible marketing of and communications about our services. You may of course request that we cease using your data in any manner at any time.

To make any of the above requests, or to obtain additional information, please send us communication marked “Privacy – Personally Identifiable Information” to .

If at any time you would like to unsubscribe from receiving future emails, you can email us at . You can also follow the instructions at the bottom of any marketing email you receive from us to unsubscribe or change your communication preferences.

Note, we are not responsible for removing information, including personally identifiable information, from third-party systems, lists, databases, etc., of any kind, if that information has already been shared with such third parties as permitted by this Privacy Policy.

Finally, in accordance with our routine business practice and record keeping, we may delete certain records that contain personally identifiable information you have submitted to us. We are under no obligation to store such personally identifiable information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personally identifiable information.


We may also collect and store non-personally identifiable information from our website users, which includes aggregate or anonymous information about user contact with and use of this website, through the use of cookies, pixel tags, clear gifs, etc. Examples of this type of non-personally identifiable information include which internet browser is being used to access our website, the type of computer operating and/or mobile application system or software and peripherals users are utilizing, how many users in a particular geography visit our website on a particular day, whether and how users search for, find, or link to our website, time spent on and navigation of our website, etc.


Under the European Union’s (EU) General Data Protection Regulation (“GDPR”), we may be acting as a data controller in conjunction with services provided to you. To the extent that we act as a data controller, we will only use any personally identifiable information (or “data”) provided by you (1) to the extent that you have consented to such use, (2) to perform services under any contract we have with you or otherwise requested by you, (3) to meet our obligations under the GDPR, or (4) in accordance with our legitimate interests in the operation of our business.

In some instances, we may also be acting as a data processor in conjunction with data you provide to us as a data controller. To the extent that we act as a data processor, this document, along with any other contract between us, constitutes the contract between us.

We will only transfer your data to other third-party processors outside the EU to the extent such transfer is allowed under the GDPR, and in accordance with its provisions.

While we strive to provide all individuals and entities on whom we possess data with the highest possible degree of control over their data, you may have additional data protection rights under the GDPR that are not specifically listed here. You may also have the right to lodge a complaint with an appropriate supervisory authority, should you believe that we are not collecting or storing your data in a manner compliant with the GDPR.

If you desire information about your own personally identifiable data, such as the specific uses for which we store it or what data we store you may request such information from us at


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CAN-SPAM, we agree to the following:

  • Identify advertisements as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor our third-party email marketing services for compliance.
  • Honor opt-out/unsubscribe requests quickly.


Please note, we may change information on our website, blog and/or this Privacy Policy, at any time without notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Policy on this website


Our goal is to respect your privacy. We welcome comments and questions. To help us improve our privacy policies, provide your feedback. Please contact AARM via email at:, via telephone at (415) 381-3400 or letter addressed to: Advertising Audit & Risk Management, 38 Miller Ave, #15 Mill Valley, CA 94941, USA.