Hiring, training and retaining media talent is and has been a significant challenge for the advertising industry. While initiatives such as funding a scholarship program at one university and the training of 60 refugees as profiled in the following article are a nice gesture, this is not enough to address the issue. From an advertiser perspective, stewardship of their $710 billion in global media spend requires a more immediate and broad reaching set of solutions. Action is clearly required … Read More
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