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AdTech

Can Facebook Build on It’s Advertising Success?

By AdTech, Advertisers, Digital Media, Media No Comments

facebookSay goodby to the concept of the “long tail” of web advertising and potentially to the layers of middlemen ranging from ad tech vendors to exchanges to media agencies standing between advertisers and publishers (at least Facebook). Performance drives media investment decisions and Facebook appears to be doing very well on this front. At least with one sector Read More