As an advertiser it is imperative to ask one very important question when it comes to data ownership and the phase out of third-party cookies; “Do your client-agency agreements establish standards and expectations sufficient to safeguard and manage your organization’s data?”
While the following article addresses some of the data related complexities in changing media agency partners it also raises key data issues such as ownership, transparency and interoperability that advertisers must have a working knowledge of and the MarTech tools necessary to protect their interests.
How are you approaching data interoperability? Taking a wait and see approach or proactively scoping out potential solutions? … Read More