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Digital Trading Desk

Scathing Review of Programmatic & Media Agency Standing

By AdTech, Advertisers, Advertising Agencies, Digital Media, Digital Trading Desk, Marketing Accountability, Media Transparency, Programmatic Buying, Rebates No Comments

cautionIn the recent edition of Marketing Week, writer Mark Ritson profiled a recent Advertising Week panel discussion featuring Martin Cass, CEO of MDC Media Partners and his stated view that clients simply do not have a “grasp of ad tech.”

He believes that: “They don’t understand it. We have become experts on the top of a pinhead and there are probably 1,000 people operating on the top of that pinhead. It’s so utterly bewildering and confusing. If you sat down with a CMO and asked him what most ad tech does he would not have a clue.” Read More