Bots Don’t Buy Products and Services. People Do.

 fraudIs human viewing of your ad message important to you? Then, whether as an advertiser and or their agent, investing in programmatic digital media is deserving of a renewed level of scrutiny. Why? Because as Dr. Fou contends, purported efficiencies and low CPMs are meaningless if bots represent the source of a marketer’s ad traffic  Read More

Author Cliff Campeau

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