fundingScary article in Mediapost. According to WARC out of London, martech fees now represent 16% of marketing budgets.

Where does this money come from? Marketers aren’t increasing their budgets by this amount. Agency fees haven’t gone down by this amount. Third party vendor expenses haven’t decreased by this amount. Must have come directly out of advertiser message delivery…

Wonder why advertiser’s are questioning marketing efficacy in the wake of stagnant brand growth? Read More