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Warning: Your organization could be losing millions of marketing dollars today and have future funds at risk tomorrow. |
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Due to the transactional volume and complexity of advertising relationships, advertisers are at risk of losing millions of dollars. These losses result from billing and payment errors, incomplete financial oversight, and transactions that do not comply with contract terms. |
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How much money do you have at risk? |
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Do you know what happens to your money once it enters the advertising process? |
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Have you ever performed a comprehensive agency audit? |
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Are the components and tracking procedures used in determining your fee calculation adequately defined? |
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Are you sure the agency’s interpretation of important financial contract terms is consistent with yours? |
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Does the agency maintain required records documenting each billing, including for international expenditures? |
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