“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.” ~ Steve Jobs
Imagine the impact extra money will have on your business.
Inspire and implement solutions. Corporate shareholder and stakeholders view Marketing and Advertising Finance as a “black box.” Million$ are paid to agencies with minimal client-side review and a reliance on unchecked agency accounting practices and reporting. AARM strives to make the financial side of working with marketing and advertising vendors transparent by applying “targeted solutions” and providing new knowledge to clients. The advertiser benefits from improved financial flows and expenditure efficiency throughout the entire process.
AARM service delivery is derived from careers in client-side marketing, knowledge gained by building a global advertising audit practice, experience in agency-side accounting departments, and results provided by proprietary state of the art technology, AArmor CAI Analytics™. Our technology ensures a 100% review and analysis of marketing information and is unparalleled in the industry. AARM empowers management to better understand and monitor the performance of core marketing and advertising partner activities, ensuring adequate levels of financial control.
AARM services span the advertising and marketing spectrum including:
- Comprehensive Audit – Detailed audit of historical financial transactions between client and advertising agency partner (i.e. media, creative, digital, diversity, activation, PR, etc.). Testing is focused on agency accounting processes, transparency, support for billings, appropriate utilization of third-party vendors and future savings.
- Digital Marketing Audit – Enabled by subject matter expertise, this unique compliance audit covers all aspects of the digital marketing spectrum ranging from SEM, SEO, email, display, social media and programmatic. We assess contract language improvement opportunities, compensation, financial processes, and adherence to emerging standards to help safeguard client investments in this rapidly growing, yet risky, sector of the business.
- Event Management Audit – Whether it’s a Party, a conference, an exhibition or industry trade show. Event marketing is both a necessary and costly component of marketing communications programs. Projects are led by a team with over 60 years combined experience managing events for some of the world’s most admired companies. Testing maintains a laser focus on transparency issues, cost containment opportunities, process controls, cash controls, “insider secrets” and industry practices that can separate an unknowing advertiser from their hard earned dollars.